I sent a broadcast email out on Sunday gone to a section of readers on the Betting System Truths newsletter that have been quiet for a number of weeks. The email was entitled “Speak To Me”. My main aim was to try to find out why this sub section of people on the BST list of seventeen thousand people were not opening the emails and checking out what we had to say. You would not have seen that email if you are an active reader but, this email and the results would interest you greatly so I decided to offer it to everyone on the newsletter as a year-end article! Articles are something I do not have the time to do usually and so you are in for a real treat. (I hope)
As far as I was concerned the email I sent out on Sunday the 25th November was going to eleven thousand list members that had shown no interest in the newsletter of late… How wrong was I…?
We have had 1,437 personal replies. I am not kidding. I sent the email out to 11,000 BST readers who lets say, are not as active on the blog as the other 6,000 or so readers. Six thousand one hundred and thirty two readers opened that email and for me that was amazing in its self, before I even opened my email to see the responses.
It has taken myself and Kevin over 48 hours to read every single email but as I am sure you will appreciate it would be impossible to reply to everyone before the end of this year let alone in a few days, hence why I thought it a good idea to produce and share this article based on the feedback.
The good news from the broadcast on Sunday is that we have around 12,500 newsletter subscribers that have opened BST broadcasts in the past 10 days. I am sure right now, that nobody else in this arena is getting open rates like this. It is testament of all our efforts here at “Review Towers”. I feel gratified that all those that usually are silent appreciate all our work here. Reaching out to so many people also means that as an authority figure in this market we can affect many peoples purchasing decisions. Which pleases me a lot because I only want you to buy products that have shown good signs of working long-term and in addition, only where the vendor has distinct credibility.
Now I would like to go through with you our overall feedback…
The feedback was easy to split into seven different sections and I am going to cover all seven with you in order of percentages…
100% = 1,437 email responses
• I just do not get the time. – 48.2%
• I am under financial Strain. – 26.2%
• Disillusion with betting systems/services. – 8.8%
• I get to much junk mail and I do not know whom to trust. – 5.8%
• Did not know there was a newsletter. – 4.3%
• I have been on Holiday/Vacation. – 3.4%
• I am having some family problems. – 3.3%
Ok so I am going to run through my thoughts on each of the important categories…
I just do not get the time. – 48.2%
I for one know how hard it is to find the time to enjoy time with my daughter and wife let alone read the news or any publication online. This was something I expected to be the majority reason for not reading the newsletters and it was. Forty eight point two percent of you simply do not have enough time to read the newsletter each week and that is understandable. A high percentage of those who replied with this reason expressed that they wish to stay on the newsletter list because BST is a resource they trust and should they have time in the future they would definitely read what we have to say here.
I am under financial Strain. – 26.2%
I have been in this position back in 2007 and I met Steve Davidson. Steve introduced me to a few books, which helped me massively which then led me on to the Secret by an author called Rhonda Byrne, which you really need to read. All the books I have listed below are fantastic books you should purchase today and read. They are on Amazon. Click on the image of each one and add to cart… Seriously do it… Do it right now! They changed my life. In 2007, I was in 27k pounds worth of credit card debt. It took me 5 years but I am now debt free and am just about to get a mortgage offer, which was unthinkable to me 5 years ago!
Disillusion with betting systems/services. – 8.8%
Understandably, 8.8% of you told me that you have about had enough of buying systems and services only for them to buckle and you lose faith in them too quickly. This for me is down to the fact that once bitten you are now twice shy and I call this the ‘scepticism factor’. Betting in general is a risky business. You may wonder why tipsters sell their tips when they could use them their selves to make a handsome profit. Programmed in all of us as soon as we think we have been conned is scepticism. Most tipsters I know make a lot of money with their tips and others do not bet at all. At the end of the day if there is a market to feed someone will be there to feed it. Why wont Mr Benson and Hedges just go and smoke his fags to himself instead of selling them to tobacco addicts? It is the same principle and I would never castrate any honest man or women who feel they can provide a service to people without the mindset of trying to (Mind my Swedish!) screw people over for financial gain. We also have to understand that no matter how we feel about tipsters and system providers we cannot paint everyone with the same tainted brush because that is unfair. Everyone deserves a chance.
The scepticism factor takes me back to 2007 when Victoria (my now wife) and me was sat in the middle of Ibiza town at the McDonalds restaurant with our ‘at the time’ 5 year old daughter Hollie. We were naive and inexperienced travellers. I placed our bag with all of our valuables under Vicki’s feet and within 30 seconds of my doing that somebody expertly took my attention away from the direction of the bag and somebody else cleverly placed the bag inside their pushchair and fled the scene. We did not know this until an English woman told us a minute later. Everything was in this bag, money, video camera, her mom’s camera :(, glasses some jewellery, luckily not our passports. We were in absolute horror. You know that feeling when the blood rushes to your face and an immediate sick feeling in the pit of your stomach starts.
We spent the next 30 minutes running around Ibiza Town trying to find our bag… I have no idea to this day, what I thought I would encounter had we found the thief and the bag… I am a big guy, I was an amateur boxer for 4 years from the age of 11 to 14 and I can pack a punch however, what was I going to do when encountered with a gang who most probably would of had weapons. This was not going through our heads at the time. We were being very irrational about the situation, which is what we do as humans. Luckily enough we never found our bag or the people involved and ended up at a police station.
Anyway, the point of telling this story was that because of this horrible experience we would not ever get stung again. In a way looking back, I was glad that none of us actually got hurt and all they took was material items and in time we could replace them. When I compare this experience with buying a system or tipster service, I can fully understand why 8.8% of people on this email broadcast are disillusioned with betting systems/services. Vicki and I always keep our bags close to our person and within view and we trust absolutely no strangers who might approach us. We must look like fools sometimes when market researcher’s in the middle of Lichfield square jump on us and the first thing we do is grasp hold of our bags! That is what it does to you and you just have to learn to trust again. That does not mean disregarding caution. With everything, we have to be cautious and this applies to our investments to.
I get to much junk mail and I do not know whom to trust. – 5.8%
Make sure you add this email address to your safe addresses [email protected]
Quite a few of you did not even know that we were a review site! We review products that are on the market for up to 3 months if needed so that you do not have to shell out to find out they do not work. Our voluntary reviewers provide all this free of charge and in their spare time. Some of our reviewers have been reviewing for 5 years now! We never ever hard sell you any products on the review site. We review products and let you know of their progress. If they are doing well then we will tell you they are doing well. If they are doing badly then we tell you that also. At the end of a review, our reviewer and review manager decide on an overall star ranking. The newsletter each week has an all-time comparison league table, which detail a multitude of reviews past and present.
Did not know there was a newsletter. – 4.3%
When we send out a newsletter, we always use the same words in the subject. It will look something like this…
[BST] – PDF Newsletter 109 [Short Description Here]
The newsletter will appear to come from *Betting System Truths. Notice there is a star before the senders name for recognition purposes. I have been doing this for 5 years and open rates drop if I remove the star so that tells me that BST readers look for that star.
I have been on Holiday/Vacation. – 3.4%
Well obviously, if you were on holiday I am sorry that you ended up in this group however, the test data, which landed you in the non-responder group, derived from 5 weeks study. I did not think that many people taking holidays usually went for longer than 3 weeks. Obviously 3.4% of you did. Lucky sods!
I am having some family problems. – 3.3%
There is not much I can say apart from it is very understandable and no one would expect you to be doing anything other than attending to your family in times such as these…
We have come to the end of this article based on my research into the newsletter readership. Having completed the research, it has confirmed to me that I should move swiftly on with my plans in 2013 where I am going to set up a tipster platform made up of two sets of members… the Providers, and the Subscribers. Anyone can be a Provider and anyone can be a Subscriber. Providers will be able to deliver their service without having to worry about buying a domain name, setting up a website, getting a merchant account for taking payments and of course finding customers. In 2013, ‘Tipster Hub’ will come in to fruition and I am going to be working with Malcolm Pett using his Tipster in a box so that each tipster can provide an automated service. This will not be like any other kind of tipster service though. Each tipster that joins as a provider will be responsible for his or her own service and must agree to offer a free 5-week trial upfront to all subscribers.
Anyway, I think that is enough on this subject for now. I will reveal all next year. Thanks for reading.
& Profitable Punting,
James Fitzmaurice
(The Critique)
P.S. I will be interested to hear your comments about this article below.
